Philip Kingsley's award-winning Elasticizer features a deeply conditioning formula to dramatically improve the hair's texture, strength and resistance to breakage. For clients who struggle to grow their hair past a certain length, regularly subject their hair to colour processing or heat styling, find other conditioning treatments too heavy, or just want healthy, beautiful hair all the time - Elasticizer is the perfect solution. Designed for use as a pre-shampoo treatment, this paraben free formulation uses Hydrolyzed Elastin to enhance elasticity, body and bounce while improving the hair's tensile strength. By restoring the hair's stretch, clients will experience less breakage and snapping. An infusion of Castor Oil and Glycerin helps the hair retain moisture so it doesn't dry out. Added Olive Oil, high in antioxidant Vitamin E and essential fatty acids, increases the hair's shine while protecting from UV damage. With regular, weekly usage, your clients can experience gradual improvements that last.