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Goldwell is a for-stylists, by-stylists brand of salon-quality haircare products. They enable some of the world’s best and brightest haircare professionals to elevate their practice by taking a stylist-first approach to creation. Constantly innovating, Goldwell are a go-to brand around the world when it comes to colour, treatments, styling products and more.

The brand began back in 1948, when founder Hans Erich Dotter abandoned his job as a draper in favour of founding a new company, in which hairdressers were viewed as business partners with specific needs and great potential. Dotter established a chemical factory to address these needs, manufacturing ‘hair cosmetics’ designed with the stylist in mind. The very first Goldwell product was born in the same year. This was a cold perm solution, named Goldwell Ideal, that benefited both the stylist and the client by simplifying the styling process.

Fast forward ten years to the late 1950s, and Goldwell continued their innovations with new and exciting products. 1958 marked their entry into the international market, which saw them expand from Germany into the UK. As decades passed, Goldwell continued to grow, establishing themselves as a major player in the professional haircare industry. In 1983, Goldwell expanded into Australia, following successful integration into the US and Canada a few years prior.

That brings us to Goldwell as we know it today. In the 21st century, Goldwell is an internationally recognised name in the haircare industry. Their ‘stylists first’ philosophy remains an integral part of the brand, and prefaces every product they develop and market to the world. Goldwell are renowned for their various tailored product ranges, which address different haircare concerns both at a stylist and a client level.

Goldwell are responsible for a number of haircare hits, including the ever-popular Goldwell Soft Colour range. With a large spectrum of 22 colours, available to suit every client and look, the semi-permanent foam formula makes colouring easy. This is the ideal product both for stylists to use in-salon and for clients to use from home. With only five minutes processing time, Soft Colour is quick, convenient and so simple to use. Try out a fresh new colour without the commitment, or simply refresh your existing colour in between salon visits.

Another favourite in the Goldwell range is the Dualsenses Rich Repair line, designed to benefit those with dry or damaged hair. Add the Rich Repair Restoring Shampoo and Conditioner into your haircare routine and notice the difference almost immediately. Once brittle or dry locks will feel fresher and softer than ever, and that’s just your hair’s texture! It’ll appear shiny and allow for optimal colour maintenance between salon visits.

Shop Goldwell today with RY at the best available prices. Free shipping available on Australian orders over $50. Plus, select Afterpay at checkout to buy now and pay later!

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