Virtue Labs View All
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Virtue® is the only hair care brand in the world with access to a remarkable, all-natural healing protein called Alpha Keratin 60ku®. It sounds science-y because it is.
This proprietary, hair-healing ingredient is identical to the keratin that makes up 90% of our hair, so hair recognizes it as its own, repaving damage to make stressed strands whole again. It’s the first-and-only vegan, full-form keratin protein and it’s clinically proven to give you stronger, healthier hair in as few as five uses. Though we now use Alpha Keratin 60ku® to repair and rejuvenate hair from the inside out, this special protein was initially developed to mend the wounded skin of our soldiers.
Dr. Luke Burnett, a retired US Army Colonel, was working in regenerative medicine when he found a way to extract this wonder-working keratin from ethically sourced human hair. After countless tests and seven years of research, Virtue was born from the patience, dedication, and passion of bioscientists and beauty experts all over the world. Discovered for the good of humanity, evolved for the good of hair.
Virtue products are also cruelty free, as well as paraben, gluten, sulfate, and phthalate free. Who said you can’t have it all?
Products
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Log in/sign up to use Wishlists!VIRTUE Flourish Shampoo and Conditioner with Manta Brush Bundle (Worth $180.00)
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Save 20% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$180.00A$144.00 -
Log in/sign up to use Wishlists!VIRTUE Flourish Shampoo and Conditioner with Volumising Styler Bundle (Worth $190.00)
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Save 20% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$190.00A$152.00 -
Log in/sign up to use Wishlists!VIRTUE Full Restorative Treatment Set (Worth $223.00)
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Save 20% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$223.00A$178.40 -
Log in/sign up to use Wishlists!VIRTUE Purifying and Exfoliating Scalp Duo (Worth $121.00)
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Save 20% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$121.00A$96.80 -
Log in/sign up to use Wishlists!VIRTUE Keratin Healing Mask and Oil Bundle (Worth $164.00)
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Save 20% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$164.00A$131.20 -
Log in/sign up to use Wishlists!VIRTUE Smooth Restorative Treatment Set (Worth $223.00)
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Save 20% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$223.00A$178.40 -
Log in/sign up to use Wishlists!VIRTUE Quick-Dry Healthy Hair Towel
Save 15% code 15NEW or Save 18% on APP
New customers save 15% with code on selected beauty products with code 15NEW. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowAPP ONLY OFFER: Save 18% off the selected full price products below when you shop on the app!**
**Discount automatically applies when you shop through app ONLY. Discount off RRP. Offer does not apply to already discounted items. Not in conjunction with any other offer.
A$50.00 -
Log in/sign up to use Wishlists!VIRTUE 6-in-1 Styling Paste 50ml
Save 15% code 15NEW or Save 18% on APP
New customers save 15% with code on selected beauty products with code 15NEW. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowAPP ONLY OFFER: Save 18% off the selected full price products below when you shop on the app!**
**Discount automatically applies when you shop through app ONLY. Discount off RRP. Offer does not apply to already discounted items. Not in conjunction with any other offer.
A$57.00 -
Log in/sign up to use Wishlists!VIRTUE Refresh Dry Shampoo Travel Size 51g
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New customers save 15% with code on selected beauty products with code 15NEW. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowAPP ONLY OFFER: Save 18% off the selected full price products below when you shop on the app!**
**Discount automatically applies when you shop through app ONLY. Discount off RRP. Offer does not apply to already discounted items. Not in conjunction with any other offer.
A$26.00 -
Log in/sign up to use Wishlists!VIRTUE 6-in-1 Hairspray 165g
Save 15% code 15NEW or Save 18% on APP
New customers save 15% with code on selected beauty products with code 15NEW. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowAPP ONLY OFFER: Save 18% off the selected full price products below when you shop on the app!**
**Discount automatically applies when you shop through app ONLY. Discount off RRP. Offer does not apply to already discounted items. Not in conjunction with any other offer.
A$57.00 -
Log in/sign up to use Wishlists!VIRTUE Restorative Treatment Mask 50ml
Save 15% code 15NEW or Save 18% on APP
New customers save 15% with code on selected beauty products with code 15NEW. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowAPP ONLY OFFER: Save 18% off the selected full price products below when you shop on the app!**
**Discount automatically applies when you shop through app ONLY. Discount off RRP. Offer does not apply to already discounted items. Not in conjunction with any other offer.
A$47.00 -
Log in/sign up to use Wishlists!VIRTUE Healing Volume Primer Set (Worth $121.00)
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Save 20% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$121.00A$96.80 -
Log in/sign up to use Wishlists!VIRTUE Flourish Complete Collection for Thinning Hair (Worth $308.00)
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Save 20% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$308.00A$246.40 -
Log in/sign up to use Wishlists!VIRTUE Healthy Scalp Trio (Worth $206.00)
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Save 20% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$206.00A$164.80 -
Log in/sign up to use Wishlists!VIRTUE Air Dry Essentials Kit (Worth $207.00)
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Save 20% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only.SHOP THE OFFERRRP: A$207.00A$165.60 -
Log in/sign up to use Wishlists!VIRTUE Flourish Nightly Intensive Hair Rejuvenation Treatment Kit - Trial Size 3 piece
Save 15% code 15NEW or Save 18% on APP
New customers save 15% with code on selected beauty products with code 15NEW. Offer valid for a limited time only! Discount applied on full price items, discount off RRP.Shop NowAPP ONLY OFFER: Save 18% off the selected full price products below when you shop on the app!**
**Discount automatically applies when you shop through app ONLY. Discount off RRP. Offer does not apply to already discounted items. Not in conjunction with any other offer.
A$77.22
