Jane Iredale revolutionised the cosmetics industry when she introduced her mineral makeup range in 1994. Her range of mineral cosmetics was inspired by her work behind the scenes of the entertainment industry. In an industry that demanded clear, flawless complexions from models and actresses, Jane Iredale witnessed the demoralising impact of breakouts, blemishes and skin sensitivity. The solution was an innovative range of ground-breaking cosmetics that treat the skin and improve its condition while adding colour and definition.
Although makeup enhances an individual’s appearance, wearing traditional cosmetics every day can cause problems for those who have sensitive or reactive skin. Daily application of heavy foundation and powders can lead to clogged pores, breakouts and prematurely aged skin. Mineral makeup avoids these problems. The natural ingredients in Jane Iredale's mineral-based cosmetics care for and nurture the skin, helping it to look and feel at its best.
Jane Iredale makeup provides its colour through micronized minerals. The pigments are highly concentrated and, as a result, a light coating will provide intense colour and long-lasting coverage. The micronization process ensures that the mineral particles within the makeup cling tightly to the skin. They are resistant to everyday smearing and running, but can be easily removed with a skin cleanser.
Recognising that many modern women are extremely short of time, Jane Iredale has developed multi-functional products that enable women to look fabulous in just a few minutes. The Jane Iredale range of mineral cosmetics includes many items that play more than one role, including four-in-one mineral powders that provide a foundation, concealer, powder and sunscreen. The result is a simple but highly effective beauty regime that can be easily transported, ensuring that your favourite cosmetics are always close at hand.
Once you have achieved a flawless base, add shading, definition and colour highlights with blushes, bronzers, lip colour and eye makeup. From subtle shades for the workplace through to dramatic party colours, the Jane Iredale Mineral Cosmetics range allows you to create a tailored, individual look for any time of the day or night. Applying your makeup is easy when you use the specially developed Jane Iredale Makeup Brushes. Sculpted handles hold tailored heads that have been created to match each product. With these easy-to-use makeup tools, you can achieve a professional finish in the comfort and privacy of your own home.
Many of the items within the Jane Iredale range provide UVA and UVB protection because they contain chemical-free sunscreens. Amazing Base, PurePressed Base and Dream Tint have earned recommendations from the Skin Cancer Foundation for the levels of broad spectrum sun protection that they provide.
Jane Iredale’s over-riding philosophy is that when women look good, they feel good. When skin is enhanced with mineral cosmetics, natural beauty comes shining through.