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In 1976, twins, Jean and Jane Ford opened up a small beauty boutique in San Francisco, where they sold a collection of unusual, quirky products which set them apart from the other cosmetics brands around at the time.

The first Benefit counter was opened in Henri Bendel New York in 1997, truly placing the brand on the map. Soon after, Benefit launched in Harrods, London, where Princess Diana took center stage and made a surprise appearance at the launch, which proved to be a highly iconic moment for the brand.     

Since the early days, Benefit has truly become a household name. Their collection of fun, quirky packaging and exciting product names make any make up collection look super-cute. The Benefit collection includes a gorgeous range of iconic bronzers, mascaras and blushers which look incredible on your Instagram feed and even better on your face! 

View all of the Benefit make up products at SkincareStore to discover your must-have products that will transform your make up routine.

Hoola Bronzing Powder Mini

Warm up your complexion with the Benefit Hoola Bronzing Powder Mini. The handy travel-sized bronzer will give you a gorgeous, glowing tan all year round. Simply sweep the powder across the jawline, forehead and cheekbones to give you a sculpted, chiseled look that will make any beach babe jealous!

They’re Real! Mascara

There’s no faking it here! Benefit’s They’re Real! Mascara will create long, luscious lashes beyond your wildest dreams. The innovative, high-performance They’re Real! brush has been designed to reveal the long, luscious lashes you never knew you had. The staggered bristles expertly grab onto the roots to create length beyond belief and even the smallest lashes will appear curled and defined.

Gimme Brow

Benefit’s innovative Gimme Brow will give you the appearance of fuller, thicker brows in the blink of an eye! The volumising fibre eyebrow gel adds fullness and definition to the brows with the custom tapered brush and microfiber-enriched formula. The tinted gel deposits tiny fibres into the hairs of your brows to instantly give them a fuller, thicker appearance. With a buildable formula, you can expertly sculpt your brows to have them as bold as you desire. The long-wearing, water-resistant formula keeps your brows looking full and thick, ensuring that you’ve got the strongest brow game all day long.


Perhaps the most iconic Benefit product, Benetint is a gorgeously versatile lip and cheek tint that adds a pop of color to your complexion that’ll last all day long. The kiss-proof, waterproof formula provides you with a gorgeous, rosy glow that will last all day long. Simply blend three dots of Benetint on the apples of your cheeks for a gorgeous, rosy blush, or blend a few drops on the lips for a flirty pout.

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