PRIORI is the industry technology leader; developed by scientists (not doctors), considered as the Anti-ageing authorities, the same scientists that brought you AHA in 1983, Idebenone in 2004 and CoffeeBerry® in 2008. These top anti-ageing technologies, both pharmaceutically and medically endorsed, have been presented at the largest dermatology meetings in the world and in world renown peer reviewed medical journals. PRIORI delivers the most advanced science and therefore the best anti-ageing results based on proprietary patented technologies that are simply not available through any other professional skincare brand. PRIORI comes from the Latin phrase “a priori” meaning from cause to effect. The name superbly describes our theory on the proper treatment of skin ageing – from its source thereby delivering the best effect.