This NEW firm-hold styling gel adds texture, shape and hold without the "crunchiness" of other styling products. It provides protection from thermal styling and creates exceptional shine with no risk of flaking.

This gel is formulated with Enzymetherapy, Color Hold and Certified Organic Botanicals, including Alterna's patented Hemp Technology. Alterna Hemp with Organics Hard Hold Gel works to extend the life of your colored hair and restore strength while protecting hair from future damage.

Directions For Use:
Apply to damp hair then style as desired. Can be used in combination with any other Alterna products.